Apple iPhones The Most Loyal To Their Chosen Brand

Mobile Brand Loyalty Highest With Apple iPhone Users

A recently survey taken by Morgan Stanley shows that a massive 92 percent of iPhone users are either “somewhat likely” or “extremely likely” to change their phone in the next year and plan on getting another iPhone model. This research note was distributed on Wednesday and later leaked by CNET.

Apples gigantic 92% percent retention rate is fantastic news for any tech giant, and it’s a jump from last year when Apple came in with a retention rate of 86 percent. However, this isn’t the highest retention rate as Apple had was 93 percent in September 2015.

The same survey by Morgan Stanley survey found that Samsung had a reasonable but pale in comparison 77 percent retention rate, while LG had 59 percent and Motorola had 56 percent.

This news comes swift on Apple setting a market cap record earlier this month, and announced that they are worth well over $776 billion, making them the most valuable publicly traded company in history. Following this, Morgan Stanley raised its targetted stock price for Apple to $177 per single share, which shows extremely high confidence from investors.

Revered Morgan Stanley analyst Katy Huberty, who was referred to in the report, also said she strongly believes that the iPhone 8 will not be delayed, despite speculation. She further claimed that there has been no evidence for a delay in the supply chain.

This all comes at a time when Apple has suffered a slowdown in iPhone sales. Apples current CEO Tim Cook blamed the iPhone 8 rumors, which results in potential buyers (particularly in China) delaying their iPhone purchases. Currently, Apple are reportedly planning a big release for its 10-year anniversary iPhone (not surprisingly rumored to be called the iPhone 8) as well as the not too soon released iPhone 7S and iPhone 7S Plus. With such market dominance and people loyalty to Apple’s flagship handheld, there may be a surge of iPhone sales at the end of the year.

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