iPhone, Samsung or another phone entirely? Which smartphone?

iPhone, Samsung or another phone entirely? Which smartphone?

iPhone, Samsung or another phone entirely? Which smartphone? Anyone looking at the smartphone market right now could be forgiven for thinking there are only two brands out there that count – namely iPhone by Apple and Samsung. The two camps have for years shaped their own marketing campaigns by running down their arch rivals. In fact, iPhone and Samsung are not the only smartphone manufacturers out there – and if you prefer Android to iOS, you have a buyers’ market. Indeed, if you are looking for a new phone this year, read on and discover your best options.

ThinQ by LG

Release date: June 2018

Expected retail price: £649

What it offers

  • A stiff contender with the iPhone X – but with a smaller price tag, according to pre-launch reports, the ThinQ by LG sports an awesome camera – the LG ThinQ has a duel lens, 16 mega pixel AI rear camera – one of which is for wide-angled photos. It’s intuitive in terms of the subjects it’s shooting, and it can adjust filters and contrast according to subject so you always end up with stunning results, whether snapping selfies, architecture or foodgrams.


  • It’s IP68 water resistant – which means it can survive for up to 30 minutes while submerged in 1.5 metres of water.


  • It still has the headphone jack, so if you haven’t bought into the bluetooth thing, because you don’t want to spend out, or because you hate having yet another device to remember to charge, the LG ThinQ accommodates that.


  • The power and storage capacity is great. The Snapdragon 845 and Android Oreo chips mean it’s fast and lag-free, while the 4GB RAM and the 64GB micro SD card capacity bumps up your photo/video archiving to massive proportions. You can also get a 6GB RAM model and 128GB storage card – if you really think you’ll need it.


  • It have wireless charging (hooray!) because actually, the battery is quite small and might be the one feature that lets this truly excellent piece of tech down somewhat. The battery has 3,000mAh capacity, which purportedly powers it for 12 hours. The resulting reviews after the launch will tell you more though.


Google Pixel 2XL

Release date: October 2017

Price: £629

What it offers


  • Launched to great fanfare and heralded as a big competitor to Samsung, the Google Pixel 2 XL has been around for a while now, so if you need to check out what the critics say, there are plenty of reviews out there to give you a warts and all picture of this latest smartphone. The display is high resolution, with a P-OLED touchscreen. It’s also an impressive 6 inches, which makes this a great device for viewing all types of media.


  • Like the Samsung, the Google Pixel 2 XL is water resistant – although not as resilient as the LG ThinQ. Tests show it will still work after being submerged in 1 metre of water for 30 minutes.


  • It’s well built with a glass front, an aluminium body and a glass back, which means it’s tough enough to survive a good few drops and tumbles. The display is also Corning Gorilla Glass 5.


  • The memory capacity is also good, with 4GB RAM and the options of 64/128GB storage capacity.



Release date: May 23 2018

Expected retail price £649

What it offers


  • The HTC U12 offers duel lens cameras on both the front and back of the device. The rear camera provided a 12MP lens and a 16MP lens, while the front facing camera is a mere 8MP – not so impressive, but it you only need it for selfies, it’s perfectly qualified for the task.


  • Leaks suggest the display is an impressive 5.99 inch, Super LCD 6 screen. It also has WQHD resolution and is built using Gorilla Glass – so scratches and tumbles shouldn’t render is unusable.


  • It’s waterproof in depths of 1.5 meters, for approximately 30 minutes, although it appears this latest design has done away with the headphone jack.


  • The HTC U12 battery and storage capacity are a big plus point. The U12 packs a 3,500mAh battery, which provides 12 hours of undiminished power, as well as a Snapdragon 845 chip and 6GB of RAM. There is even up to 256GB of storage via the MicroSD port.


  • In terms of software, the HTC also brings a lot to the table as it runs on Android Oreo and sports Face Unlock and a whole host of other tasty features. Of course, as this is currently pre-launch date, it’s important to remember that these features are rumoured rather than fact. But experience tells us that HTC provides formidable competition when it comes to building and providing impressive, non-Samsung smartphones.